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Buzz generator: The Manhattan base for a global brand reflects its youthful vibe with a pair of dynamic environments animated by bursts of color and light.
The energy-drink company Red Bull (RB) tends to engage the public in unconventional ways. As it plunges into adventurous youth culture—extreme sports, high-risk aviation feats, edgy art and music—it’s never just paying to affix its logo to a Formula 1 racecar or a radical skydive.
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